02 / Automotive content, B2C to B2B
Registered as Carshooters VOF
A branch that became its own company. Moved B2C to B2B, and I sold my equity with the clients still in place.
- Role
- Co-founder
- Founded
- October 2023
- Market
- B2C, then B2B
- Outcome
- Equity sold June 2024
The story
It began as a branch inside the media agency: luxury car photography with an attitude. When the agency wound down in June 2023 it kept running, and in October 2023 it became a separate company that I ran with a friend and repositioned properly.
What started as B2C became B2B through relentless prospecting and networking. We landed photography accounts far bigger than the ones we began with, and those clients are still being served by the current owner today. Honestly, that is the part I am proudest of. Anyone can win an account. Building one that outlives your involvement is a different thing entirely.
The work itself stayed the point. Cars shot properly, on location, cut for the platforms the buyers actually use. I sold my equity in June 2024 and stepped out.
The work
Everything plays here on the page.
What it took
- 01B2C to B2B repositioning
- 02Accounts far bigger than the first ones
- 03Content cut for social
- 04Equity sold, clients retained
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