Chronology
Ten years, four companies, one exit. In order.
01 / First venture
2016
Independent
A logo studio at fifteen
My first business was a graphic design studio run out of my bedroom. Logos, identities, brand work. No network and no credentials, so I competed on the only thing available to me: consistently good work, delivered faster than anyone expected. The name travelled quickly.
- Graphic design
- Branding
02 / Founded
2020
Media Agency
A media agency, started without a plan
In January 2020, at eighteen, I founded the agency with no business plan and no clients. A phone and a list. I cold called, prospected, and kept dialling. A few months in, the first commercial client signed. That one deal became a snowball I rode for years.
- January 2020
- Cold calling
- Prospecting
03 / Scaled
2021
Media Agency
A coach, an office, and a real company
I brought in a business coach and signed my first office in Lier. Structure changed everything. What had been a one man operation started behaving like a company, and the client list moved from local to national, then international.
- Office in Lier
- National
- International
04 / Scaled
2022
Media Agency
Scaling with a team
Weddings became a serious line of business, run with a rotating team of freelancers and student workers. Managing creatives on live, unrepeatable events teaches you something no course does: how to keep a promise when there is no second take.
- Team building
- Weddings
- Operations
05 / Scaled
2022
Media Agency
The press picked it up
We scaled a TikTok channel fast on public stunts. Painting a stranger as the Joker for a shoot. Handing out chocolate Easter eggs in a tuxedo and bunny ears. Absurd on purpose, filmed properly, and it put the agency in front of an audience no cold call would ever have reached.
- Press coverage
- TikTok
- Public stunts
06 / Founded
2023
Luxury Car Photography
Luxury car photography, as a branch
It launched inside the agency: automotive photography with an attitude, shot for owners who cared how their car was framed. It found its own audience quickly, and when the agency wound down a few months later it was the one part worth keeping.
- Automotive
- B2C
- Own channel
07 / Wound down
2023
Media Agency
Closing the agency on our own terms
In June 2023 we wound the agency down collectively, three and a half years after the first cold call. No drama and no debt, just a decision that the next thing deserved the whole of my attention. The car photography branch was the part worth keeping.
- June 2023
- Wound down
08 / Scaled
2023
Luxury Car Photography
Its own company, from October
In October 2023 it became a standalone company that I ran with a friend. We repositioned: what started as B2C became B2B through relentless prospecting and networking, and we landed accounts far bigger than the ones we began with.
- October 2023
- B2C to B2B
- Co-founder
09 / Exit
2024
Luxury Car Photography
Sold my equity and stepped out
I sold my equity in June 2024. The clients I brought in are still being served by the current owner today. Honestly, the part I am proudest of. Anyone can win an account. Building one that outlives your involvement is a different thing entirely.
- June 2024
- Equity sold
- Clients retained
10 / Founded
2025
Swype
Crypto that behaves like a payment app
In December 2025 we started Swype: private payments and private swaps with the feel of Cash App or Zelle, and a tipping platform that put live alerts straight onto a streamer's broadcast. A mobile app and a web platform, built for people who wanted crypto to be usable rather than impressive.
- December 2025
- Private payments
- Crypto tipping
11 / Shelved
2026
Swype
Stopped with the product still in hand
By July 2026 the crypto market had turned, and a consumer payment product needs people willing to spend. We stopped it there. Bundler integrations were built, seven businesses were ready to accept it, and HoudiniSwap had been talking to us about putting Swype inside their platform. We own all of it outright, so it is shelved rather than lost.
- July 2026
- Market conditions
- Product retained
12 / Current
Now
Kleos AI
Kleos AI
Co-founder of Kleos, an AI trained to do the work I spent a decade doing by hand. It prospects, runs cold calls and cold email, and coaches the closer live during online meetings. Incorporating as a Delaware corporation.
- AI
- Sales
- Delaware C-Corp